When an organisation is fighting for its life, its leadership has an absolutely critical role to play: it must always maintain a clear overview.
If a clear course of action is set at the top and is communicated honestly and clearly, with zero equivocation, this tends to drive broad solidarity and prevents rumours and fake news.
Lead clearly and convincingly
The opposite happens when there is a lack of clear leadership: a mixture of paralysis, decline, and routine spreads. Paralysis as a result of anxiety.
No piecemeal communication
Then, there is the uncertainty. There’s only one thing worse than uncertainty, and that’s the truth in instalments. When this happens, employees lose all confidence and can no longer be motivated to take constructive steps. Outright hatred of their “tormentors“ can arise.
Every man for himself!
Everyone tries to save their own skin. The best first. Those left behind simply follow the rules – something customers and suppliers see all too clearly, prompting them to start avoiding the company as well.